At the height of summer, watermelons flooded markets across Henan Province. With supply and demand fluctuating, some growing areas struggled to sell their harvests, with prices falling as low as RMB 0.10 per jin. For many farmers, a bumper harvest had become a painful dilemma: plenty to harvest, but nowhere to sell.
As a Henan-based company committed to supporting local communities and farmers, Chixu New Energy Chairman Liu Shaohua personally led a team to the fields to help farmers overcome the difficult selling season.
After learning about the situation, Liu visited the Hansi Town Watermelon Trading Market in Zhongmu County. Despite the scorching heat, many farmers were still waiting by their stalls as their watermelons sold slowly at low prices. Liu decided to purchase the watermelons at RMB 0.30 per jin above the prevailing market price, helping farmers ease the pressure of unsold produce.
During the visit, he also met several farmers facing financial difficulties and provided additional assistance within his means. One farmer had an elderly mother over 80 who was ill, while his daughter had an intellectual disability. Liu donated an additional RMB 2,000 to the family.
After initially purchasing 1,000 kg of watermelons, Liu noticed that many farmers were still waiting under the blazing sun with large quantities of unsold produce. He immediately decided to purchase another 1,000 kg so they could return home and rest sooner.
The first agricultural support video attracted widespread attention online. Soon afterward, a watermelon farmer from Shangqiu reached out for help, saying that his elderly father’s 30-mu watermelon field was still struggling to find buyers.
Chixu New Energy quickly launched the second phase of its initiative. The company’s Marketing Director and Administrative Director drove 180 km to Shangqiu, where they purchased 10,000 kg of watermelons at RMB 0.30 per jin. The following day, the team drove another 150 km to Zhoukou and purchased the entire harvest of another farmer at RMB 0.35 per jin.
Back in Zhengzhou, the watermelons were distributed free of charge to sanitation workers, residents of Xianghe Nursing Home, company employees, park property staff, and local businesses. In this simple way, the company shared the farmers’ harvest—and a little sweetness—with people who work hard every day.
With years of experience in the new energy charging infrastructure industry, Chixu New Energy believes that a company’s growth is inseparable from the community in which it operates. As Liu Shaohua said, “I’m just an ordinary person. When I have the means to help, doing something good makes me happy.”
Supporting farmers does not always require grand gestures. Sometimes, it simply means taking action when help is needed. From Zhongmu to Shangqiu and Zhoukou, this charitable initiative reflects Chixu New Energy’s commitment to fulfilling its social responsibility through practical action.
Moving forward with purpose, Chixu New Energy will continue to pursue excellence in the new energy industry, improve its products, support the development of green energy, and give back to the local communities that have been part of its journey.